Monday, August 15, 2011

'Apes' win again with $27.5M; 'Help' does $25.5M

LOS ANGELES (AP) — Rebellious apes have held off Southern maids for a narrow win at the weekend box office.
Studio estimates Sunday pegged "Rise of the Planet of the Apes" at $27.5 million, good enough for its second-straight No. 1 finish. The 20th Century Fox release raised its 10-day domestic total to $104.9 million.
The "Planet of the Apes" prequel came in just ahead of "The Help," a drama about Mississippi maids during the civil-rights movement that debuted at No. 2 with $25.5 million. "The Help," a DreamWorks release distributed by Disney, has taken in $35.4 million domestically since opening Wednesday.
The Warner Bros. horror sequel "Final Destination 5," the latest in the franchise where death stalks victims who had been fated to die earlier, opened at No. 3 with $18.4 million.
The weekend's other two new wide releases had soft openings. Sony's action comedy "30 Minutes or Less," starring Jesse Eisenberg as a pizza deliveryman forced to help rob a bank, was No. 5 with $13 million, just behind Sony's surprise animated smash "The Smurfs," which slipped to fourth-place with $13.5 million and lifted its three-week total to $101.5 million.
The singers from TV's "Glee" failed to find a big-screen audience as 20th Century Fox's "Glee: The 3D Concert Movie" opened outside the top-10, finishing at No. 11 with just $5.7 million. The concert film was shot during the cast's recent North American tour.
"Rise of the Planet of the Apes" and "The Help" have exceeded their studios' early box-office expectations. Both received strong reviews, "Apes" for surprising drama amid dazzling visual effects to create the simians, "The Help" for great performances from Viola Davis, Emma Stone, Octavia Spencer and their co-stars in the adaptation of the best-seller about black maids who go public with stories about working for often racist white employers.
"You've really got to see it to believe it because of the effects," Fox distribution executive Chris Aronson said of "Apes." ''The combination of the effects and an emotional story makes for a very satisfying trip to the movies."
The "Apes" prequel added $40.5 million overseas, raising its international total to $75 million and worldwide haul to nearly $180 million.

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